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Mo & Mo en Route – Branding

Written by

Jim Parmenter

in

Branding

Marketing, mass marketing, white house full press marketing, it’s everywhere, everyone markets, pitches and we buy.

Branding “'We now call it Spygate. You are calling it Spygate….”. Are you calling it “Spygate”? I’m not calling it “Spygate”. Who’s calling it “Spygate”? Uncovering foreign intervention in the election, is branded “Witch Hunt”. Investigation into allegations, is branded “Spygate”… It’s all about the branding… Usually the President is considered CEO*, but we’ve got this CMO* running the show. I don’t know, how did we get here? *Chief Executive Officer “CEO” Chief Marketing Officer “CMO”

 

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