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Mo & Mo en Route – FUD

Written by

Jim Parmenter

in

FUD

FUD, fear, uncertainty & doubt, not just for Marketing anymore, now an election staple too. Oh, joy…

FUD? Fear, uncertainty and doubt. “A disinformation strategy used IN selling…” everything. FUD dates back to the 1920s, re-popularized by IBM, now used by sales & marketing and PR everywhere. Spreads misinformation to make customers fear using the competition. ...OR in politics FUD is used to scare voters into not voting for your opponent. …In this campaign it’s super popular. For some it’s their whole platform... Like… Donald FUD! No relation to Elmer thank you very much!

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One response to “Mo & Mo en Route – FUD”

  1. Dianne Williams Avatar
    Dianne Williams

    OK!! This one has got to be one of your very best ones yet. I love being reminded of FUD….. on so many levels! Well Done!

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