DISENTANGLEDweb

Mo & Mo en Route – Speak

Written by

Jim Parmenter

in

Marketing Speak

It’s constant, it’s everywhere, we don’t even know what we are talking about anymore. It’s killing the conversation.

It’s Marketing Speak! The Game we love to play! …and everyone does every single day. > Got a problem, don’t go fix it? Call it great so no one sees it. Got yourself in a mess? Scrub with words for the press! > Something questionable you have done? It’s no problem, call it fun. Turn of phrase, dis a foe... what’s the problem nobody knows.> How can you discuss anything? Solve anything? See anything? With Marketing Speak it’s OK, we just avoid it all anyway. Now let’s play! Huh?

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