DISENTANGLEDweb

Mo & Mo en Route – Sell

Written by

Jim Parmenter

in

The Sell

There is that whole selling so you can sell things thing, and at what cost?

Feel nauseous, achy, sweaty? Hack! Moan! Wheeze! Wince! Sounds like those people are in bad shape, they look awful too. It’s just drug ads. They’re fine, just actors acting sick. > The conundrum in marketing drugs is that in order to sell the drug someone needs to be sick. They have to sell the sickness before they can sell the drug. > Don’t buy the sickness, don’t buy the drug. Huh? What? > All I know is those ads just make me feel sick. > I think that’s the point.

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