Mo & Mo en Route – Algorithm

Algorithms

Social Media algorithms are designed to serve you content that keeps you on their site. The more extreme the content, the stickier it is, and the more it divides.

Crazy… watch a Trump Rally and the suggestions take you down a dark racist hole. Watch a Bernie Rally, get served videos leading to left wing conspiracies… Can’t be too extreme for them, eh? It’s their algorithm, written to be sticky, so you stay on their site, so to serve you more ads. The sticky web, like a web. YouTube, Facebook feeding fears and desires, feeding the divide. So much for "Don't be evil".* Not liking the fear thing, or the feeding thing. *"Don't be evil" Google's corporate motto.

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